Mark Hauser

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Updating the Balanced Scorecard for the Saas World: Subscription Scorecard The balanced scorecard (BSC) is a tool that organizations have used for many years to measure strategic, operational and financial performance. The concept behind the BSC is simple: a company and/or business unit prioritizes a set of 15 to 20 financial and non-financial metrics across four quadrants linked to the company's market and operations strategy in order to measure and manage performance. While the BSC is a good organizing framework and remains relevant today, it needs a major shift to be effective in a Software-as-a-Service (SaaS) world where traditional BSC measures don't adequately gauge and predict performance. SaaS companies have a constant window into how customers use their products as well as an opportunity to gain insight and add value at continuous customer touch points. Whe... (more)